Our industry co-venture is designed to augment and leverage our worldwide 4D Member Firm network as we strategically expand our solution, product, and service offerings, our talent, our expertise, and our knowledge in areas where we do not have a presence or 4D Co-Venture relationship in place. Our various 4D Co-Venture opportunities are legal and organizational arrangements in which the parties involved are both willing and motivated to work together for a common business benefit. The underlying principle that drives each co-venture that we enter into is that if the parties work together they will gain more than if they worked separately or competed against each other.
We believe in most cases that our industry co-venture relationships should start as an organizational co-venture. This enables each party to understand how the other works while we gain experience working together in the market place. All industry co-venture opportunities are structured to provide our interdependent country or regional 4D Member Firms the opportunity to operate under the 4D International branded umbrella servicing a specific industry sector. This co-venture relationship primarily works independently or interdependently within the structure of 4D International.
•Both parties must establish and define what the professional business relationship entails, be willing to make calculated investments of capital, time, and resources, be willing to train on and build a dedicated solution, product, and service offering that is capable of generating sustainable growth.
•There must be the potential to generate revenue with the co-venture partner that is in line with our organizational parameters. To remain a viable industry co-venture 4D International requires the co-venture relationship to generate the equivalent of $5 million USD per year with strong potential for sustainable growth after the initial roll out phase is completed.
•There must be a clear description on the joint engagements that fall under a legal agreement, which governs the specific go-to-market initiative that is mutually agreed to by both parties.
•Legal protections to mitigate any risks to either party must be agreed upon with respect to the relationship.
•The use of 4D International's name, logos, or trademarks must be approved by 4D International's leadership team to ensure that the 4D International brand is represented accurately in any marketing or translated materials.
•Joint solution development criteria and solution ownership either exclusive, non-exclusive, or co-ownership parameters must be clearly defined to mitigate any risk to either party and future use agreements need to be in place.
•All industry co-venture opportunities must relate to solutions, products, or services that better help a client solve a business challenge, lifestyle challenge, or grow knowledge in some capacity. Many of these relationships are "vertical", but there may be instances where a "horizontal" relationship may be more relevant, in such a case the co-venture relationship will be hosted under the country co-venture parameters of 4D International.
•Co-venture relationships must not be in conflict with any other strategic alliances of 4D International. The 4D executive leadership team has final authority on organizational co-venture agreements.
•Every industry co-venture opportunity must be properly resourced and funded by either 4D International or the co-venture partner. Industry co-ventures vary in size and scope, smaller co-ventures typically require less resources, including marketing efforts, time, and capital to reach their goals. Respectively, larger industry co-venture opportunities may require more resources, capital, time, and personnel to be invested in the relationship.
In every industry co-venture a solid business model must be developed. We review every potential opportunity against our business model, client needs, and market trends to ensure that each 4D Co-Venture partnership that we enter into adds intrinsic and extrinsic value to our clients, our partners, our 4D Member Firms, and the collective 4D International "brand". We also look to see if there has been any other co-venture relationship history with 4D International.
Contact us to learn how our 4D Co-Ventures can open up a world of opportunities.